Why Choose Us

In a world full of large corporations and chain stores, where mass production and volume retail is becoming more common, many people settle for cookie-cutter jewelry. Volume retailers order every style by the thousands. You’ll see anything you buy from them, over and over, even when you travel to other towns. But when you buy from our family, you can choose styles that have been hand selected just for your individual taste. In fact we keep individual customers in mind when we do our buying and may select something just for you. You will receive individual service that you can never get from a huge corporation that buys in bulk for all its stores.

​Most online jewelers do not have locations where customers can come to feel and touch the merchandise or meet the people behind the web. If you try going to most “online jewelers” you’ll find out they’re running their business out of their home. How can you purchase a high ticket item knowing this. You’ll be more at ease to know that you are dealing with a reputable business with a tangible location, low prices, and award winning designs.

In an ordinary jewelry store, a diamond will go through at least three middlemen before it is finally sold to the jeweler. We cut out these three middlemen by buying and importing our own diamonds. We also, by our own choice, do not carry any name brands. We choose to manufacture our own jewelry instead of filling our showroom with expensive names. Just this in itself can save you up to 70 percent under the price of a branded item.

We buy our diamonds without credit or extended payment terms. We pay our suppliers upfront , and in turn, they give us the first pick of the better goods. When combined with over 7 decades of diamond sorting experience, you will wind up with a diamond that is bright and full of life.

Buying jewelry is all about trust. You can trust us because we are an “A” rated and “Accredited” BBB business. Having a BBB Accreditation is an honor – and not every company is eligible. Only businesses that meet the BBB’s high standards are invited to join BBB and are presented to local Boards of Directors for review and acceptance as a BBB Accredited Business. We have a proven track record of delivering results in accordance with BBB standards and addressing customer concerns in a timely, satisfactory manner.

​We will make sure your jewelry adjusts with you by resizing your rings and adding links to bracelets, necklaces and watches. When you want to upgrade your center diamond to a larger one, we will give you full credit for what you have already paid, and apply it towards the price of a new one. Or you may want to add a match to your original center diamond and add a larger center diamond between them. Our relationship with you will last a lifetime. In fact, for many of our clients, it has lasted for generations.

​You are important to us…A friend and neighbor, an individual, not just a face in the crowd. We will remember your anniversary and will even know which style your spouse tried on during a recent visit. And we will help you build a wardrobe that works; we can suggest some earrings to match a necklace you bought last year. When you take the big steps in life, from graduation, engagement, celebrating birth or an anniversary, we understand how important it is to make the moment match the emotion and can help you personalize your purchase.

​Not only do we care about you, but we care about your jewelry too! Cleaning rings, bracelets, necklaces, and earrings keeps them beautiful. Bring your jewelry in anytime to be cleaned and checked. We offer this as a free service to our customers. When your jewelry looks good we look good too!

When you buy from a corporate run store or a mass merchant, the person behind the counter may have sold auto parts the week before. When you buy from us, you will get solid advice from a third generation jeweler. We have many years of jewelry business experience, read professional journals to keep us up to date, travel to trade fairs and seminars and learn all about the products we offer. We can help you be an educated buyer and choose the jewelry that is right for your lifestyle.

​We inform our customers so that they would make the decisions that best suits them. There are no sales tactics because we are confident that our merchandise and prices will seal the deal.