The popularity of Rolex watches has skyrocketed over the last couple of years. Of course, Rolex has been the most iconic brand of luxury wristwatch for more than seventy-five years. Lately, however, it seems like everyone wants one. What makes them so special? Why are their long waitlists for many models and why are people even with moderate incomes buying what was once reserved only for the super-rich? Hopefully, this post will give a little insight.
Rolex Has a Remarkable History
There are few brands in any industry that can claim what Rolex can claim. Their watches have been involved in major events in history such as the climbing of Mount Everest. They were also part of the famous World War II prison camp escape, which was immortalized in the Steve McQueen movie, The Great Escape. Know for their impeccable reliability and their careful attention to detail, they provided timekeeping with accuracy unparalleled in a time long before such a thing was commonplace. The history of Rolex is, really, the history of the Twentieth Century.
Rolex Make Technical Marvels
The internal mechanism of a Rolex is truly a work of art but the brand has been involved in technological advancements that go well beyond keeping time. Stopwatches, speed calculations, time zone displays—all of these are taken for granted these days but when Rolex introduced these functions (called complications in the mechanical watch world) they were brand new. The first commercially available diving watch, watches for auto racing, nautical precision—the commitment to watchmaking technical innovation built Rolex and continues to this day.
Rolex Has an Unparalleled Commitment to Quality
Part of what drives the frenzy in the Rolex market today is simply that Rolex has such exacting quality standards that they won’t increase production at the risk of diminishing the end product. They actually have a foundry for their precious metals and they use a special kind of stainless steel. They have gemologists on staff and they put together the mechanism by hand. There are no shortcuts with a Rolex!
Rolex Has Iconic Designs
The truth is, when you think of a luxury watch, it’s very likely the shape of that watch in your mind is a Rolex design. Rolex dress watches are beautiful but their sport watches, too, are iconic. In fact, nearly every Rolex is appropriate for formal wear and represents a fashion statement like nothing else.
Rolex has been the most iconic watch brand in the world almost from the day it was founded. Now, more than a hundred years later, it’s still at the top of the heap. If you plan on buying a Rolex, you will want to find an authorized dealer. If you’re looking for a watch on the secondary market, make sure you find a reputable pre-owned Rolex seller. Either way, you’re sure to love the feel and look of a Rolex on your wrist.
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