What is the best first Rolex to buy? What’s interesting about this question is that there’s no correct answer. I don’t mean that opinions are going to vary even though that is most certainly true. Even though it’s a matter of opinion (like everything is) you can come to a reasonable conclusion regardless of the nature of preferences others might have. I can tell you, just the title of this blog post has some people spoiling for fight.
The problem is the question itself. It’s incomplete.
What is the best first Rolex to buy because I want a watch to enjoy?
What is the best first Rolex to buy that doesn’t cost too much?
What is the best first Rolex to buy that will have a good return on investment?
See what I mean? Asking what is the best first Rolex is a lot like asking what the best meal is. You’ll get a number of answers and they’ll all be right for someone and wrong for someone else.
So, let’s take a step back and consider why you’re asking.
Are you in it for money? Get out of it. I’m not trying to be unkind but unless you have tens of thousands (and even hundreds of thousands) of dollars you would like to invest, this isn’t a good idea. You also need to be able to weather storms. That isn’t just about money. It’s about emotions. Can you handle buying a watch for twenty-five thousand dollars and seeing the same watch selling for twenty a few weeks later? Then, selling for twenty-nine. Then eighteen. Then twenty-five. Does the market work like that? Yes. It does. Always? No. But it works like that, and the volatility is enough to make someone sick.
Okay… you want to buy a watch to enjoy? That’s an entirely different question. In this case, you’re looking for what appeals to your sense of fashion. The Submariner is a lovely watch but so is a Datejust. You have a catalog that goes back almost a hundred years to choose from if you include pre-owned Rolexes. Some people would love the new Oyster Perpetual “Bubbles.” Some people wouldn’t get caught dead with it on their wrist. The best thing to do is explore. Go to dealers. Look online. See what appeals to you and what you can afford.
And remember. It’s your wrist, and it will be your watch. You’ll allowed to do what you want and not just what snooty collectors tell you that you’re supposed to do. If you want a pre-owned Rolex in San Diego, I hope you’ll reach out and let me help. We can arrange a showing at my La Jolla showroom. Drop by. You’ll be glad you did.
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