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Some Ideas for You When You Want to Sell Your Rolex

Writer: Bert LeviBert Levi

This one’s easy. Just call me.


There you go. Simple.


Rolex GMT Master "Pepsi" on white background.


Wait. You’re still here? Oh, all right. I guess then I’d better give you some actual information. It’s true, by the way, that I buy Rolexes and other fine timepieces. However, I want you to be an educated seller and it doesn’t always make sense to sell to someone like me.


Sell to a Private Party If You Can


This will almost always happen these days online. Whether you do it through an auction site like eBay, a social media marketplace, a classified site like Craigslist or another online site, here are some tips for selling. Research market prices and be realistic about your expectations. Prioritize safety, too. Meet in a public place or use a third-party escrow service. Use a trusted payment method like bank transfers or trusted payment platforms to minimize the risk of fraud.


Sell to a Local Jewelry Store


Look for a reputable store that buys and sells luxury watches and that can authenticate your watch. You can get an immediate payment in person. However, selling on consignment can take longer because the store can't guarantee an immediate sale. A well-established dealer can provide a genuine quote and ensure the safety and privacy of your watch sale. A licensed jewelry buyer is a good idea, too. You can feel confident that you're dealing with an expert who can buy your watch for cash. 


Handle things Carefully


When you transfer ownership, sign a bill of sale and provide any original documents and paperwork. Keep copies of all paperwork and transaction details for your records. You may also want to service your watch ahead of time to ensure the buyer doesn’t feel cheated afterward. (That’s not necessary usually for a jeweler.)


If you want to sell a pre-owned Rolex in San Diego, I’d love to help. Give me a call or drop by my La Jolla showroom. I can promise you that you’ll be happy you did.


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©2025 by Bert Levi Family Jewelers.

Levi Family Jewelers Is a Third-Generation Jeweler Committed to Developing Relationships That Last a Lifetime. Part Of That Is Making Something Clear to You. We are not an official dealer for any of the watch brands we sell and have no affiliation with any of the manufacturers. All brand names and trademarks are the property of their respective owners and are used for identification purposes only. We are not affiliated with Rolex S.A., Rolex USA, or any of its subsidiaries, Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Levi Family Jewelers. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgaus, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit the Rolex website for a list of authorized Rolex dealers near you.

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