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Doesn’t Wearing a Rolex Just Make Me Shallow and Pretentious?

Writer's picture: Bert LeviBert Levi



Two tone gold and steel Rolex Yacht Master on white background.

My first thoughts on any question like this are pretty adamantly dismissive. My first thought is always who the heck cares what other people think? because I think the only thing that matters is how wearing it makes you feel, not others. I think for the most part, people who say something like that are the people who would buy a Rolex if they could. I think for the most part, people make mean comments out of envy and self-serving false righteousness. I’m not saying that’s always the case but I think it happens more often than not.


But if you’re asking the question for yourself and you’re in earnest, I have some thoughts. So, I believe whether wearing a Rolex is pretentious or not depends on your reasons for wearing it. 


Are you trying to impress others?


Some say you should only buy and wear an expensive watch if you want to, not to impress others. I don’t know if that’s a fair comment. I think you have to dig deeper. Why are you trying to impress others? Are you a salesperson trying to sell high end items? Impressing people is critical. The same goes for some banking and investment, right? On the other hand, if you are trying to show off with no real purpose, it seems pretentious.


Is the Watch More than Its Looks to You?


Rolex watches are known for their quality, durability, and precision, which is why they are considered a status symbol. No digital watch has that sort of status. Rolex watches have many details that add to their value and collectability, such as different dials, bezels, and crown guards. Many Rolex watches can be worn casually, including sports watches like the Explorer and Submariner. Do you want a Rolex because you enjoy the brand or is it just to be seen with a Rolex? That’s an important question. If you’re buying it just to look rich or important, you may want to reconsider.


Above all else, remember that your fashion and jewelry choices are yours and nobody else’s. If you want to wear a Rolex, nobody gets to judge you. It’s that simple. If you’re in the market for a pre-owned Rolex in San Diego, I hope you’ll give us a call. If I don’t have what you’re looking for, I can still very likely find it for you. So, reach out. You’ll be glad you did.

 

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©2025 by Bert Levi Family Jewelers.

Levi Family Jewelers Is a Third-Generation Jeweler Committed to Developing Relationships That Last a Lifetime. Part Of That Is Making Something Clear to You. We are not an official dealer for any of the watch brands we sell and have no affiliation with any of the manufacturers. All brand names and trademarks are the property of their respective owners and are used for identification purposes only. We are not affiliated with Rolex S.A., Rolex USA, or any of its subsidiaries, Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Levi Family Jewelers. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgaus, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit the Rolex website for a list of authorized Rolex dealers near you.

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